Mike Xu

I am a passionate UX and Product designer with multifunctional strengths in digital analytics, branding, marketing, product management, user experience research, and user interface design. Trilingual in English, Mandarin Chinese, and Japanese. I graduated from Miami University majoring in Emerging Technology in Business + Design and minoring in Architecture and Interior Design Studies in 2023. Additionally, I am a competitive Dancesport dancer and Esports gamer. Currently, I am a Production / Product Design Assistant at Domeida, where I create visually compelling and strategically aligned designs for billboards, digital ads, print materials, and video ads, driving engagement and brand recognition. Collaborating closely with design, product, and marketing managers in the media advertising industry, I leverage industry-standard software to produce high-quality, impactful visuals that align with the company’s objectives. We partnered with leading vendors such as LAMAR and OUTFRONT to develop innovative advertising campaigns, ensuring flawless execution and measurable results. Additionally, I spearheaded the creation of comprehensive design guidelines and systems, establishing a cohesive visual framework that streamlines workflows, enhances brand consistency, and supports scalable marketing initiatives for future growth.