David Broad | If Then

20+ years of media, advertising, brand marketing and communications strategy experience working at companies like Spotify, McCann, Anomaly, and PHD. I believe the integration of brand, creative and media always leads to better results. The product I sell, like any other consultant, is my professional experience combined with my way of thinking. You can buy this product, in various units of time, directly from me. I'm DTDB. I have come to appreciate a brutally simple version of strategy and is why I named my little one man company If Then. If Then is a math & logic construct that says if A is true, then B must be true. A is the hypothesis, B is the conclusion. The most important thing in strategy work is finding the path between A and B, the arrow that you draw between them. Drawing that arrow is the work I love to do. The most famous if then statement is, of course, from The Predator, when Dutch (Arnold) says to Dillon (Carl Weathers) "If it bleeds, we can kill it".

Hands down one of (if not THE) best in the business at what he does. I’ve learned so much from this brilliant guy - anyone in the market for wicked smart comms strategy should have him on speed dial. - Lyndsey Corona, President Slap Global You're a legend and completely changed the way I approach strategy. It takes a brilliant mind to make the complicated dumb simple. All my brand peeps out there, hit up David Broad. - Brandon Solis, MD Annex88 If David Broad is available, then one should engage him in whatever amazing kerfuffle one is challenged by. - Suzanne Powers, former CSO McCann Worldgroup If you're in the game, then things get a lot more interesting. (Actually they get much, much simpler, but that's a less provocative endorsement). - Colin Parajon, Brand @ Netflix

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