


JOEL EDEN
My Mission: Build. Create. Add Value.
I’m all about building brands, creating cool experiences, and adding real value.
I’ve worked everywhere from hospitality to fashion to sales - and every stop sharpened my eye for connecting stories and people through branding that actually hits.
Let’s make something great.
Explore my Work:
Check out the brands I love:
BRiiNE - hydration, refined.
BRiiNE is performance-grade sparkling water with clean electrolytes and crisp carbonation - built for those who go all day, every day.
Get BRiiNE - Electrolyte Bubbly (PLUS, enjoy 10% discount)
Clean Kick, No Tobacco. Just Power.
Nicotine pouches, leveled up. I rock PUXX for a clean hit, bold flavor, and serious focus. Try it out - my link below gets you in on the good stuff.
Get 5% OFF PUXX Pouches // Plus 3 Day Shipping in Canada
Fuel Built for the Bold.
Whey Protein, Creatine, Vitamins, Greens, Caffeine & MORE - Canadian Protein powers my performance. It’s clean, Canadian, and built for people who go hard... Stock up and use my link below for 20% off.
Get 20% Off Great Protein, The BEST Super Greens & Tons of Supplements at Canadian Protein!
Fit That Moves With You.
KNKT - a belt built for the grind. No holes, no fuss, just a sharp fit every time. Whether it’s the boardroom or the back nine, this one shows up... Hit the link and use code EEDZY20 for 20% off.
The perfect fit is just a click away - shop now! KNKT Belts (Use code EEDZY20 for 20% off!)
Slow it down. Soak it up.
Vibe & Thrive: Music for Ideas in Bloom.
A playlist by Joel Eden.
“There are playlists you put on without thinking — sonic wallpaper for the background hum of life. And then there are playlists like Joel Eden’s Vibe & Thrive — where each track feels hand-picked not just to fill silence, but to shape it, to bend time into something softer, warmer, more alive.
Stepping into this collection is like stepping into that café you always imagine but rarely find: sunlight spilling through tall windows, copper fixtures glowing against deep navy, the low buzz of conversation harmonizing with the hiss of an espresso machine. It’s busy, yet it’s yours — intimate, familiar, and somehow still expansive.
This isn’t just a playlist for working — it’s a playlist for becoming. For letting ideas unspool at their own pace. For finding connection in small moments and inspiration in the ordinary. And in the end, isn’t that what we’re all looking for anyway?"
Eddie Vinyl - Rolling Bone 🎙️🎶🎸
Need a Menswear or Corporate Model with experience? BOOK ME! hello@joeleden.ca
“Be a WINGMAN” Supporting WINGS
From October 1st to November 1st, Wings of Providence is proud to launch its annual “WINGMAN” campaign - where it looks to engage the local Edmonton community to take a stand against domestic violence.
"We call these people WINGMEN! We see the incredible impact that social media driven campaigns have in effecting change through awareness, education, and brand building. Thank you to all of our amazing WINGMAN for doing their part!"
My reason for getting involved:
“I want to live in a world where domestic abuse is non-existent. That makes it everyone's issue. As men, we need to get involved and stand up for a society where it isn’t tolerated - A safer society for everyone.”
I would LOVE if you could get involved… Either by spreading the word, or donating using the link below.
- Joel
SUPPORT WINGS - JOEL'S WINGMAN CAMPAIGN
The Ultimate Goal Setting Exercise

The Ultimate Goal Setting Exercise
Turn big dreams into clear action. Use the vision-mapping worksheet to get crystal clear on what you want - and build a plan to make it happen.
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