Marta Andrade
Crafting Unique Brand Stories through Visually Stunning Designs that WORK for Start-ups OR Scale-ups They Inspire, Connect and Leave a Lasting Impression
Brand Refresh vs Rebrand: WHAT DOES YOUR COMPANY NEED?
A brand refresh is when a brand attempts to modernize its image while maintaining its core identity and strategy.
A rebrand is a complete overhaul of the brand's identity and strategy, typically done when the current brand strategy fails or is not applicable any longer.