In The Afterglow

As heard on DKFM. "A masterclass in heavy shoegaze with an uplifting edge" - Last Day Deaf "Like skydiving into a cloud of beautiful ethereal melody" - Shoegazer Sanctuary Radio "The perfect soundtrack for those of us who seek beauty in whispers rather than screams" - Shoegaze Blog "Seriously fantastic work" - Ingrown Radio "Really lush" - The West Is Calling "I get the feeling that this project is going to be a bit special, so make sure you head over to Bandcamp and support the release so that you can say you were there at the beginning." DJ Marky Anderson, Static Sounds Club

In The Afterglow creates soundscapes that feel embraced by warm, lingering light. The shoegaze and dream pop project of British-Canadian producer Alfred Hermida weaves ethereal melodies with shimmering distortion, drawing inspiration from pioneers like My Bloody Valentine and Slowdive. As one of the first artists to fully integrate AI into the creative process, Hermida harnesses AI tools to craft atmospheric compositions seamlessly blending human emotion with machine intelligence. The result is a sound honouring shoegaze traditions while pushing its boundaries through innovative AI collaboration, creating deeply resonant, introspective music that bridges past and future.