Partho Dasgupta

Partho Dasgupta is a distinguished senior general management professional and a seasoned business strategist with extensive leadership experience spanning the consumer technology and media domains. Known for his visionary leadership, he has spent his career building high-performing teams and fostering organizational excellence within the vibrant Indian media landscape.

As the founding CEO of the Broadcast Audience Research Council (BARC) India, Dasgupta spearheaded the establishment of the world’s largest and most technologically advanced television audience measurement system. He successfully executed a complex technology architecture from the ground up, providing unprecedented data transparency and accountability for the nation's broadcasters and advertisers.

An alumnus of the Indian Institute of Management, Calcutta, and a mechanical engineer, he has previously led management teams at major organizations, including Times Now and The Economic Times. His multifaceted professional background covers print, television, and out-of-home media, showcasing his deep expertise in navigating shifting consumer habits and emerging market trends.

Currently, as the Managing Partner at Thoth Advisors, he serves as a strategic consultant for growth-stage companies and startups at the intersection of consumer technology and media. He is also a prominent public speaker who has presented at forums like TEDx, offering expert insights on the critical role of data and consumer analytics in the modern era.

Recognized by Forbes as one of India’s Top 100 People Managers, Dasgupta has also served as President of The Advertising Club and as a board member for the MMA and CII. His ongoing commitment to mentorship and industry innovation continues to leave a lasting impact on the next generation of global media and marketing leaders.