Rachel Saffitz Yardeni

I’m a healthcare communications specialist in the North Carolina Research Triangle with over 15 years of experience spanning global PR/marketing agencies and in-house corporate expertise at Pfizer Inc. My work centers around corporate communications for healthcare companies; public health campaigns; patient advocacy support; pharma pipeline/launch communications; and integrated PR/marketing. I’m especially focused now on the impact of AI on communications and the life sciences industry. Therapeutic areas of expertise include: pediatric, adolescent & adult vaccination; immunology; biosimilars; cardiovascular; oncology; women’s health; rare disease; animal health Starting my career in public health taught me how to tackle significant health and behavioral challenges with limited resources and a proud obligation to demonstrate meaningful results. I apply this same approach to life science companies, helping to identify the 2-3 most impactful strategies with the greatest return.

CORPORATE COMMUNICATIONS corporate narrative/messaging; public relations; public affairs; internal communications; change management; crisis communications; reputation management; website copy; annual reports STAKEHOLDER ENGAGEMENT professional society & patient advocacy strategy and planning; landscape analysis; relationship building; industry partnership program design & execution EXECUTIVE VISIBILITY & THOUGHT LEADERSHIP strategic planning across c-suite; editorial & content strategy; speaking opportunities research & placement; speech writing; speaker & media training PRODUCT/BRAND COMMUNICATIONS product promotion campaigns; unbranded awareness/education campaigns; integrated media strategy; content, social media & influencer strategy SCIENTIFIC INNOVATION & CLINICAL RESEARCH clinical trial recruitment; clinical trial plain language summaries; pipeline narrative/messaging; journal publication promotion; FDA approval support

rachel@rsycomms.com Get in touch with Rachel for a communications consultation. I create tailored solutions, leading from strategy through execution, with a collaborative network of industry experts to support your communications goals. I'm open to exploring senior-level consulting, advisory, contract/part-time, and fractional opportunities for healthcare companies and creative communications agencies. If unavailable to take on new clients, I can refer to other stellar practitioners. Please introduce yourself at rachel@rsycomms.com.