


Soft Cock Appreciation Week Is Transforming!
We're making some changes in 2025! We listened to your feedback and are currently undergoing a more inclusive name change to "It Doesn't Have To Be Hard". With this shift we'll be offering events and opportunities as an on-going resource rather than one week a year.
2024 "Cockversations" and "Dickussions"
We’re dropping two of these gems a day on our website and on all the streaming platforms that can handle us. We’ve invited thought leaders, health professionals, and everyday folk who are flipping the proverbial sheets and modeling how to engage in sexual conversations, while also offering practical and do-able suggestions. We're talking about the juicy stuff:
From cultural cock-blocks to finding the sultry softness in porn and erotica
From misunderstood maladies, like low-T and venous leak, to discovering toys, touch, and turn-ons that ignite more than an erection
From de-stigmatizing the ebb and flow of erectile realities to stress management skills through movement, voice, and hypnotherapy
And we’re sharing the wisdom of men who have devoted themselves to the art of facilitating supportive group environments so that we can learn from them how to create community and conquer the feelings of isolation that so often accompany sexual changes.

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