Hi, I’m Simon Faure-Field, the founder of Equal Strategy, an expert in sensory branding and enhancing customer experiences through multi-sensory stimuli like scent marketing and sound or sonic branding. I have been featured in various media outlets, including CNBC’s “Market Watch,” Channel News Asia, and BBC, where I discussed the impact of sensory marketing on consumer behavior. In 2013, I delivered a TEDx talk at one of the first TEDx events in Asia, “Imagine the World Without Colour” at TEDxWeldQuay. Additionally, I'm a guest lecturer at Singapore Management University (SMU), where I teach modules on sensory marketing and brand experience.