Tristan Idea
Happy Designer. Content Writer.
Always Making.
Why not energy for a what if problem.
Values ABOVE Everything
Graphic Content
Newsletter Coming Soon
Kill your darlings (and your ducks)
The Five Levels of Attention
What is branding? I have a hunch
How to tell a brand story about food
15 reasons why your copy doesn’t convert
How much is ghosting your network costing you?
The Five Types of FEARS
Branding Takes GUTS
5 questions to solve 99.9% of creative decisions
URL Graveyard
Understand, Overdeliver
Signals of Significance
Why Your Pitch Didn’t Win
99% of logos fit this framework
Five common creative kill zones
Your Ideal Customer: You Yesterday
Words Shape Thought
Dig Like A Mole, Not A Gardener
Trustworthiness Beats Trust
The Commodification of Graphic Design (And How to Surive)
Top of mind, bottom of the funnel
Evolution reduced to three shapes
Brainstorm Gone Wrong
Thank You For Your Attention
Let's Make Something Together
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